Yellow Pages Are Dead
Yesterday I went out to get some business cards, but it turned out that the company no longer made business cards now that they switched over to just creating promotional items like mugs and jackets ect.
Anyways they recommended a printer to me and gave me directions to find them. So I went over there and couldn’t find them, but it is a small town and I figured if I drove around enough in the general area I would find them. Eventually my gas tank was flashing that it was low so I gave up and got some gas. I asked for a map and yellow pages at the gas station but they didn’t have either one so I drove back home looked up the printer and took the yellow pages with me. Turned out this place was not anywhere near where the guy told me, and it was on a weird little street that turned into another couple of streets and well to make a long story short I still could not find it. So I drove to the other end of town and went to the chamber of commerce to get a map. Success at last! This whole thing ended up taking me over an hour when it should of taken me 15 minutes max.
If I had a smart phone the story would of been different. I would of just looked it up online, checked google maps, and then drove there. Simple.
People are not going to drive around with yellow pages in their car, and when your traveling your not going to have a yellow pages for every city you visit. If you want to find a restaurant for example you could easily look it up on your phone, and even read the menu, and read some reviews on various restaurants.
Times have changed and as the price of smart phone decreases and more people have them old fashioned way of advertising will become useless. Those who adapt and switch to modern forms of advertising will prosper.
On Fire Marketing specializes in internet marketing, search engine optimization, and mobile phone marketing. If you are still wasting money on advertising that you can’t even track like billboards, radio, newspapers, and the yellow pages then consider diverting that advertising budget to advertising your business online.
