SEO
Seo is a lengthly subject. In this article I will just cover some of the basics.
Search engine optimization is the art of getting traffic to your website via the search engines, namely google. Seo is also the most important thing you need to learn as a internet marketer if you ever expect to get traffic to your site. Without traffic, your site might as well not even exist.
To be favoured by google there are many things that need to be taken care of in regards to your website.
There is on page optimization and off page optimization.
I recommend learning about onpage seo before you even begin to make your website.
When you first build your site, keep your seo strategies in mind. On page factors require some forethough into what your site is about, and specifically which keywords do you want to target.
Design your site so it can easily be crawled by the search engines. Create a link structure that is simple to navigate and is seo friendly. Keep your site uncluttered so you can directly your visitors eyes where you want them to click.
Write your content around your targeted keywords. Each keyword should have its own article featured on its own webpage. Include your keyword in your title, and in the beginning of the article. After that you can sprinkle your keyword occassionaly thoughout your content. Don’t over do it with keywords though, or you will penalized by the search engines.
People love pictures and videos, but this kind of content cannot be read by the search engines, so when you include them, write some content to go along with it.
As far as on page seo goes the above tips barely scratch the surface of this topic. Read and learn what as much as you can, because getting traffic is the key to internet success.
Off page Seo is mainly concerned with building backlinks that point to your website.
Once again this is a deep topic, and volumes have been written about it.
Basically the more high page rank websites that link to your site the better your site will rate. Of course, there is much more to it than that.
Ideally what you want is text links, meaning text that links to your website. You might want to write
this down, because you will be using it alot. It is just a bit of html code that creates anchor text:
<A HREF=”put the url of your website here”>enter your text here</A>.
There are many ways of creating backlinks. The most common ways are through article marketing, forum marketing, blog comments, and press releases. Those are just a few, during your seo studies you will discover many more.
Search engine optimization is a process that never ends. You are essentially battling with other sites for top ranking in the search engines. Even if your site ends up being number one on google, there is no guarantee thatit will stay there.
You can find more free reading material to further your seo studies at theResale Rights membership site www.InformationNinja.com
