How To Get Search Engine Traffic
Get Your Website On Page One Of Google
If you want the search engines to send you traffic you really need to be on the first page of the search results. I mean how many people actually look at the results after page one? Some will, but the amount of traffic you will get from being on page 2 will be fairly dismal compared to being on page one. You don’t have to be the very first website in the search results but you should definitly aim to get on that first page.
The keyword that you most want to rate high in the search engines for should be on your main page. Your other keywords/phrases should be on other pages. Each keyword should have its own page. Write your content around your keyword, but keep it people friendly. The search engines give more importance to the words at the top of the site. Put your keyword in your title, your first sentence, and throughout your copy. Don’t go keyword crazy, instead use variations of your keyword or plurals. It is also helps to bold your keyword, put them in quotes, or put them in italics.
On Page Optimization
Optimize your site by getting your title tag and meta tag in order.
The difference between the title tag and the meta tag can be longer, a couple sentences or a pharagraph in length. The meta tag is used to give the search engine robots a summary of what a webpage is about. Sometimes, but not always search engines will use the description in the meta tags to describe a webpage. This does not happen all the time because they might just use a section of text on a webpage instead, if it happens to be relevant to a search query. Also google may use the text in the meta tag as a description of your website in the “open directory project”
Beat Your Competitors
Install the google toolbar with the website page rank checker. Type in your keyword. The sites that come up in the search results are the sites you will have to out-do in order to rank for your chosen keyword. To beat your competitors you will need to have more quality backlinks than they do. To get a idea of how many backlinks a site has click on the pagerank tools backlink button on the drop-down menu. You won’t see every single backlink a site has just ones that come from sites with a page rank of three or higher. This will give you a pretty good idea of what you need to do to out-rank those sites.
Get Backlinks To Your Website
Having alot of backlinks from high PR web-sites is the most important part of SEO. There are many ways to get those valuable backlinks. Backlink building can be a time consuming process so you really want to leverage your time and get as many back links as you can quickly and easily. Press releases are a excellent backlinking strategy as well as forum markeing (my favorite), and article marketing. Comment on blogs does not seem to work as well as it used to, due to the fact that your link may not be followed by the search engines. People can still click on the link, but it won’t pass any link juice onto your site.
