Does Article Marketing Work?
The whole idea behind article marketing is leveraging the work you are doing to create backlinks to your website. You want to write a compelling article that other people find so informative, or entertaining that they keep passing it along, sharing it with their email list, and using it as content on their website or blog.
Having a attention grabbing headline is the first part to writing a article that will go viral, but it is just
the beginning. Your headline is like a promise of what you are going to provide in your article. You must then do your best to fulfil that promise by delivering top notch information.
For maximum viral results your article should appeal to people who are looking for content on a specific topic to send to their ezine. If you can provide valuable information that their readers can put to use right away and see results immediately it will be a very popular article. because they found your article useful they will want to share it with other people in that niche, and then those people will do the same, and so on… and so on… spreading your article exponentially, like a out of control virus.
Write your articles in a conversational tone that is easy to understand, gets to the point and is still
entertaining. Think of your writing as just telling a good friend what you know about a topic that holds
a great deal of interest for you. The excitement in your tone will draw readers in as they will want to know more about this topic that you are so passionate about.
Provide tips that they can use, and resources where they can learn more. I have found that I don’t try to teach everything I can on the topic, instead I try to make my article more readable through the use of bullet points. Lay out the basics in point form, and then let them know where they can find further detailed information on that topic.
In Summary
- Create a attention grabbing headline.
- Deliver the content that your headline promises.
- Give them useful information they can use right away and see immediate results.
- Summarize your article using bullet points
- Guide them in the right direction so they can learn more details.
Of course don’t forget to include a link to your website in the about the author section of your article. That is your payment for your hard work in researching and writing a fantastic article that is free for everyone to enjoy.
Originally Posted: 14 Jul 2008 04:00 am Post subject: Effective Article Marketing
Why article marketing is highly effective in getting traffic to your website
Friends have asked me “Rob, does article marketing really work?”. I tell them
that article marketing is a internet marketers main source of generating traffic
for 3 important reasons.
Creating backlinks to your website from other high page ranking sites
is how you begin ranking higher in the search engines. The best kinds of backlinks you can
get is a one way keyword that links to your website.
Making all these backlinks is a time consuming effort. Article marketing allows you to leverage your efforts by having other webmasters place a one way link from their site to yours. This is known as viral
marketing. You write one article, publish it, and then other people pass it along, and
publish it on their sites.
This is more advantagous than personally asking a website owner to
link to your site.
Because you have written something of value, other people are more than happy to share it with others who may find it of interest.
The key to this viral article marketing is that you include a link to your website at the end of your article in the “about the author” section.
Anyone who wishes to use your article must leave it untouched, and include the information about yourself, and the link to your website.
If you have written a entertaining, informative article it could end up being used in a ezine that is sent out to a list of subscribers, giving you lots of exposure to people who are interested in your topic.
This is a great way to get exposure as a writer, and get visitors to your site.
Your article could also end up on blogs that attract visitors who are looking for information on the niche your have been writing about.
These visitors might even reprint your article again, fuelling the viral cycle of article marketing.
Here are the top 3 reasons why article marketing is highly effective in getting eyeballs on your site:
1) The search engines like fresh content that is educational and provides information on specific niches.
2) You will be viewed as a expert in your field. People will see you as the go to person when they want to know more about the subject you have been writing about. You will get more exposure, and you will be marketing yourself, and your websites.
3) Because you are allowing others to reprint your material as long as they include a link to your website, you will have to work less and end up accomplishing more. Once your article goes viral you can end up with traffic, and backlinks from all over the internet.
